Semiotics

Study of Semiotics:
Images and colours can be signifiers - meaning widely shared which the media producer can use to communicate with an audience.

* When considering mise-en-scene, it is important to remember semiotics
- Pose/facial expressions
- Set/location
- Props
- Lighting & Colour

These signs combine to create meaning - each sign must be in-keeping.
For example: imagine a cowboy wearing a baseball cap. The image would jar with the audience.

Paraigms & Syntagms
Each individual item is a paradigm and they combine to create a syntagm.

E.g. hats    boots    props
       /
All paradigms but they create a whole syntagm.